Beyoncé's surprise release of her fifth studio album, which features 14 songs and 17 videos on iTunes, has been referred to in at least 1.2 million tweets, aTwitter spokesperson told Mashable.
Without any promotional marketing, the self-titled "visual album" debuted to much fanfare because of its unconventional release, elaborate music videos and emotional songs.
The stunt, at its peak on Twitter, sparked more than 5,300 tweets per minute — higher than the previous record set by the hubbub around Syfy'sSharknado (5,000 TPM). For further comparison, NBC's Sound of Music Live!netted 449,540 tweets during the three-hour show.
The song "Blue" featuring Beyoncé's daughter, Blue Ivy, attracted the most attention, according to Twitter. The top five most-tweeted songs, as of 2 p.m. ET, were: 1. "Blue"; 2. "Mine"; 3. "Drunk in Love"; 4. "Flawless"; and 5. "Partition".
Meanwhile over on Facebook, mentions of “Beyonce” spiked more than 1,300% in the hours after the album dropped, a Facebook spokesperson toldMashable
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